Privacy Policy

Privacy Policy

Last updated: June 2026

Go Wild! respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it and the rights available to you.

It applies when you:

• Visit the Go Wild! website
• Purchase tickets, vouchers, memberships or other products
• Make a party or group booking
• Complete a participation waiver
• Visit or participate in activities at Go Wild!
• Contact us
• Join our mailing list or
• Otherwise interact with us

1. Who We Are

Go Wild! is operated by:

Go Wild! (Drusillas) Limited
Company number: 17065938

Registered office:

Drusillas Park
Alfriston Road
Alfriston
East Sussex
BN26 5QS

Trading address:

Go Wild!
Ghyll Road Industrial Estate
Ghyll Road
Heathfield
East Sussex
TN21 8AW

Go Wild! (Drusillas) Limited is a wholly owned subsidiary of Drusillas Zoo Park Limited.

Go Wild! (Drusillas) Limited is the data controller for personal information collected through the Go Wild! website, booking and waiver systems, customer communications, marketing and visits to Go Wild!.

This means that we determine why and how that personal information is used.

Drusillas Zoo Park Limited may access personal information where necessary to provide central finance, information technology, customer service, marketing, insurance, legal, compliance or administrative support to Go Wild!.

2. How to Contact Us

Questions, requests or complaints concerning personal information should be sent to:

Go Wild! (Drusillas) Limited
Drusillas Park
Alfriston Road
Alfriston
East Sussex
BN26 5QS

Email: [email protected]

3. Information We Collect

The information we collect depends on how you interact with us.

Booking and Contact Information

This may include:

• Your name
• Postal or billing address
• Email address
• Telephone number
• Booking reference
• Visit date and session
• Products and activities purchased
• Participant names and ages
• Party or group information
• Membership details
• Voucher information, and
• Communications relating to your booking

Payment Information

Payments are processed through our booking and payment providers.

We do not normally receive or retain complete payment-card details. We may receive limited information such as:

• Payment status
• Transaction reference
• Card type, and
• The final digits of the payment card

Waiver and Participation Information

This may include:

• Participant name
• Age or date of birth
• Details of the person completing the waiver
• Their relationship to the Participant
• Confirmation of their authority to complete it
• Signature
• Date and time of completion
• Safety declarations, and
• Records showing that the waiver was accepted

Health, Accessibility and Support Information

You may provide information about:

• A medical condition or injury
• Disability or accessibility requirements
• Allergies
• Pregnancy
• Dietary requirements
• Carer requirements or
• Other information relevant to safe participation or reasonable adjustments

Health information receives additional legal protection. We will collect and use it only where relevant and necessary.

Incident and First-Aid Information

Where an accident, injury, safeguarding concern, complaint or other incident occurs, we may record:

• Details of the people involved
• What happened
• Any injuries or symptoms
• First aid or assistance provided
• Witness information
• Relevant photographs or CCTV footage, and
• Follow-up, insurance or legal correspondence.

CCTV

CCTV operates in relevant parts of the Go Wild! premises for safety, security, safeguarding, crime prevention and incident investigation.

CCTV may capture images of visitors, participants, employees, vehicles and activities within the premises.

Photographs and Recordings

We may collect photographs or recordings in connection with:

• Events
• Promotional activity
• Customer testimonials
• Operational records
• Staff training or
• Accident and incident investigations

Website and Cookie Information

When you use our website, we may collect:

• Internet Protocol address
• Device and browser information;
• Pages viewed
• Referring website
• Website activity
• Cookie identifiers, and
• Your cookie and communication preferences

Marketing and Enquiries

This may include:

• Your name and contact details
• Marketing preferences
• Mailing-list subscriptions
• Competition entries
• Feedback
• Survey responses, and
• Records of enquiries, complaints or other communications.

4. Where We Obtain Information

We normally receive information:

• Directly from you
• From the person making a booking for your group
• From a parent, guardian, carer or responsible adult
• From a party, school or group organiser
• Through our website
• Through our ROLLER booking and waiver systems
• From payment providers
• When you visit Go Wild!
• Through CCTV
• From Drusillas Zoo Park Limited
• From insurers or professional advisers, or
• From the police, emergency services or another authority where appropriate

Where you provide information about another person, you must have authority to do so and should make them aware of this Privacy Policy.

5. How and Why We Use Information

We use personal information only where we have a lawful reason to do so.

To Provide Tickets, Bookings and Services

We use information to:

• Process and confirm bookings
• Take payment
• Issue tickets and vouchers
• Manage memberships
• Administer parties and group visits
• Communicate important booking information
• Provide the services purchased and
• Process permitted refunds or amendments

Our lawful basis is normally that the processing is necessary to enter into or perform a contract with you.

To Administer Waivers and Keep People Safe

We use information to:

• Confirm that a valid waiver has been completed
• Apply age and supervision requirements
• Administer activity restrictions
• Respond to accidents or emergencies
• Investigate incidents
• Meet health and safety responsibilities
• Manage insurance matters and
• Establish, exercise or defend legal claims

Our lawful bases are normally our legitimate interests in operating a safe attraction, compliance with legal obligations and the establishment or defence of legal claims.

To Manage Health and Accessibility Information

Health information is special-category personal information and requires additional protection.

Where you provide health or accessibility information, we may use it to:

• Consider reasonable adjustments
• Support safe participation
• Respond to an emergency
• Record or investigate an incident or
• Deal with an insurance or legal matter

Depending on the circumstances, we may rely on your explicit consent, protection of vital interests, compliance with legal obligations or the establishment, exercise or defence of legal claims.

You may withdraw consent for future use. This will not affect processing that has already lawfully taken place, and we may still retain information where required for legal, insurance or safety purposes.

To Provide Customer Service

We use information to:

• Respond to enquiries
• Provide assistance
• Investigate complaints
• Resolve booking issues and
• Maintain appropriate records

Our lawful bases are normally performance of a contract and our legitimate interests in providing effective customer service.

For CCTV, Security and Safeguarding

We use CCTV and security information to:

• Protect visitors, employees and property
• Prevent and detect crime
• Investigate accidents and incidents
• Support safeguarding
• Respond to complaints and
• Assist the police or emergency services where appropriate

Our lawful basis is normally our legitimate interest in maintaining a safe and secure environment.

For Photography and Filming

We may use photographs or recordings for promotional, operational or training purposes.

We will normally seek appropriate consent before using close-up, individually focused or testimonial imagery, particularly where children are identifiable.

We may use general venue, crowd or event imagery where individuals are not the principal focus and appropriate notices have been provided.

For Marketing

We may send information about Go Wild! tickets, activities, parties, memberships, events and offers where:

• You have agreed to receive marketing or
• The law permits us to contact an existing customer about similar products or services.

You can unsubscribe at any time using the link in a marketing email or by contacting us. We do not sell personal information to other organisations for their own marketing.

To Operate and Improve Our Business

We may use booking, visitor, website and feedback information to:

• Understand demand
• Improve our activities and customer experience
• Plan opening hours and sessions
• Monitor website performance
• Prevent fraud
• Maintain financial records
• Manage insurance
• Enforce our terms and conditions and
• Comply with legal or regulatory requirements

Our lawful bases are normally our legitimate interests and compliance with legal obligations.

6. Information You Must Provide

Certain information is required so that we can:

• Process a booking
• Take payment
• Issue a ticket
• Confirm age or eligibility
• Administer a waiver
• Meet safety requirements or
• Comply with the law

Where required information is not provided, we may be unable to complete a booking, provide a service or permit participation.

Providing information for marketing is optional.

7. Who We Share Information With

Where necessary and lawful, we may share personal information with:

• ROLLER, which provides our booking, ticketing and waiver systems
• Payment providers and organisations supporting our website, information technology, communications and marketing
• Drusillas Zoo Park Limited, our parent company, where necessary to provide central finance, information technology, customer service, marketing, insurance, legal, compliance or administrative support
• Our insurers, insurance brokers, accountants, solicitors and other professional advisers
• Emergency services, the police, regulators, local authorities, courts or other public bodies where required or appropriate and
• A purchaser, successor operator or professional adviser if Go Wild! or its business is sold, transferred or restructured.

Organisations processing information on our behalf must protect it and use it only for the agreed purposes.

We do not share Go Wild! customer information with Drusillas Zoo Park Limited merely because it is our parent company. Access must be necessary for an identified and lawful purpose.

Go Wild! customer information will not automatically be added to a separate Drusillas marketing database unless the relevant marketing and privacy requirements have been satisfied.

Some of our service providers may process information outside the United Kingdom. Where this occurs, we will use appropriate safeguards required by UK data-protection law.

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our principal retention criteria are:

• Booking, transaction and financial records: normally retained for up to six years after the end of the relevant financial year for accounting, tax and legal purposes
• Waivers: retained for the relevant legal and insurance periods. Records involving children may be kept for longer because different legal time limits may apply
• Accident, first-aid and incident records: retained for as long as reasonably necessary for health and safety, safeguarding, insurance and legal purposes
• CCTV: normally deleted or overwritten after a limited period unless footage is required for an incident, complaint, investigation, insurance matter or legal claim
• Customer enquiries: retained for as long as necessary to resolve the enquiry and any reasonable follow-up
• Complaints and disputes: retained for the relevant legal and insurance periods
• Marketing information: retained until you unsubscribe or we no longer have a lawful reason to contact you
• Cookie information: retained for the periods identified through our cookie settings or cookie declaration

We may retain a limited suppression record after you unsubscribe to ensure that you are not contacted again

Information may be anonymised so that it no longer identifies anyone. Anonymised information may be retained for statistical and business-planning purposes.

9. Children’s Information

Go Wild! is a family attraction and needs to process limited information about children for bookings, waivers, memberships, safety and incident management.

Bookings and waivers for children must be completed by, or with the authority of, a parent, legal guardian or responsible adult.

We will:

• Collect only information reasonably required
• Take particular care with health and safeguarding information
• Restrict access to children’s information
• Use it only for appropriate purposes and
• Retain it only for as long as necessary

Our online booking and marketing services are intended to be used by adults. Children should not make bookings or subscribe to marketing without the involvement of a parent or guardian.

10. Cookies

Cookies and similar technologies may be used to:

• Operate and secure the website
• Remember choices and cookie preferences
• Support bookings and payments
• Understand how the website is used, and
• Measure or support marketing where permitted

Strictly necessary cookies may be used without consent. Analytics, advertising and other optional cookies will be used only where you have consented or where a legal exception applies. You can accept, reject or change your preferences through the website’s Cookie Settings tool.

The Cookie Settings tool or cookie declaration should identify the cookies currently in use, their providers, purposes and duration.

11. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, misuse or disclosure. Access is restricted to employees and service providers who reasonably need the information for their role. Although we take appropriate precautions, no internet or electronic-storage system can be guaranteed to be completely secure.

12. Your Rights

Under data-protection law, you may have rights relating to your personal information, including access, correction, deletion, restriction, portability, withdrawal of consent and objection where we rely on legitimate interests. These rights are not absolute and do not prevent us from using or retaining information where we have a lawful reason to do so.

You may opt out of direct marketing at any time. To exercise a right, contact the Privacy Manager using the details in section 2.

13. Changes to This Policy

We may update this Privacy Policy where our services, systems, suppliers or legal responsibilities change. The latest version will be published on our website with the date of the most recent update.